About Attaboy!
Founded in May 2020, Attaboy! publishes life, culture and sport writing that challenges the notion of masculinity. We believe masculinity cannot be defined. To be a man is not necessarily to be strong, stoic and assertive.
You won’t find adverts for Rolex watches or sultry photoshoots that objectify women here. Instead, you’ll find personal essays in First person, longer reads in Features, and Best Friends United, our match reports from a five-a-side team of whimsy and aggression.
The editor
James Bayley is the founder and editor-in-chief of Attaboy! A Goldsmiths-trained journalist, he is news and website editor at the drinks business and won the 2025 Alan Lodge Young International Drinks Writer of the Year award.
Contributors
Clive Bayley is a Manchester-born bass who sings with major opera companies across the world. He is also the music critic for Attaboy!
Stephanie Sy-Quia is a British-American writer. Her debut poetry collection, Amnion, won the Forward Prize for Poetry 2022 for best debut collection, and her debut novel, A Private Man, came out in 2026 and was shortlisted for the Waterstones Debut Fiction Prize and the Orwell Prize for Fiction.
Liam Johnstone writes Best Friends United, our match reports from Wednesday nights at Powerleague Vauxhall. Off the pitch, he is a graphic designer at Mubi and previously worked at the Barbican Centre.
Want to write for Attaboy!?
