Attaboy!

Emotionally available since 2020

I’m proud of you · Are you OK, mate? · I don’t want another pint · I use a face serum · Call your mum · I’m proud of you · Are you OK, mate? · I don’t want another pint · I use a face serum · Call your mum · I’m proud of you · Are you OK, mate? · I don’t want another pint · I use a face serum · Call your mum · I’m proud of you · Are you OK, mate? · I don’t want another pint · I use a face serum · Call your mum ·

About

Crouch End
London
United Kingdom

Our history

Founded in May 2020, Attaboy! specialises in life, culture and sports content that challenges the notion of masculinity. We believe that masculinity cannot be defined. To be a man is not necessarily to be strong, stoic and assertive.

On our website, or inside our pilot print issue, you won’t find any adverts for Rolex watches or sultry photoshoots that objectify women. Instead, you will read content that empowers men to be nurturing, caring and compassionate.

Want to write for Attaboy!?

James Bayley, editor in chief of Attaboy!
James Bayley, editor in chief